Mahindra Racing Formula E Partners With Pininfarina And Tech Mahindra

Posted on Sat ,27 Jan 2018 4:44 pm
CG News Desk
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Mahindra Racing Formula E Partners With Pininfarina And Tech Mahindra

Partnership gives Mahindra Racing access to great design and digital expertise.

 

Mahindra Racing Formula E team has announced a strategic partnership with Pininfarina and Tech Mahindra. It gives Mahindra Racing access to Pininfarina’s design and Tech Mahindra’s digital technology expertise.

 

Pininfarina will also become a sponsor of the Mahindra Racing Formula E team which will allow the team to leverage Pininfarina’s design and technology expertise to enhance the performance of its M5Electro racing car. The M5Electro is currently under development for the Season 5 of the ABB Formula E Championship which will begin in December 2018.

 

The partnership will also focus on other areas of design and technology including Computational Fluid Dynamics (CFD) work and help Mahindra with its ‘Race to Road’ strategy which involves the application of learnings from race track to development of new electric road vehicles. Mahindra Racing will also have access to Pininfarina’s testing facilities in Italy which will help the team to improve the aerodynamic efficiency of its race car.

 

Ruzbeh Irani, President (Group Communications & Ethics) & Chief Brand Officer, Mahindra Group, said, “The Mahindra Racing Formula E team has had a very successful start to Season 4 leading both the Teams’ and Drivers’ Championships after the first three races. We are now delighted to welcome Pininfarina and Tech Mahindra as partners, as we gear up to meet the challenges of this new season and beyond. Combining their design, technology and digital skills will significantly augment Mahindra Racing’s existing capabilities and raise the bar as far as our performance is concerned. This strategic partnership is also aligned to Mahindra’s vision of FUTURise, a creative expression of how we are driving growth through world class innovation in all our businesses.”

 

Silvio Pietro Angori, CEO, Pininfarina, said, “We are very proud to be part of the Mahindra Racing Formula E Team and to contribute with our know how and expertise to enhancing the performance of Mahindra Racing’s cars. This partnership enhances Pininfarina’s passion for racing and exceptional, environmentally responsible automotive performance. We also have developed a profound know how in aerodynamics: our cars have been said to be designed by the wind. We own one of the most advanced Wind Tunnel’s in the world, a centre of excellence for research and development in the aerodynamics and aero-acoustics field since 1972. Over the years many aerodynamic tests have been carried out in our Wind Tunnel for passenger cars, for Formula 1, for motorcycling and for the sports equipment of world-class athletes.”

 

Jagdish Mitra, Chief Strategy & Marketing Officer, Tech Mahindra, said, “By combining Pininfarina’s design with Tech Mahindra’s digital expertise we are demonstrating how the products of the future will need to be adapted for a convergent world.”



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