Mercedes-Benz India Sales Hit Record 15,538 Units in CY 2018

Posted on Wed ,09 Jan 2019 7:00 pm
CG News Desk
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Mercedes-Benz India Sales Hit Record 15,538 Units in CY 2018

2019 marks 25 years of operations for Mercedes-Benz in India.

 

Mercedes-Benz India has achieved its best ever sales number of 15,538 units in Calendar Year 2018 (January-December 2018).  2019 also marks 25 years of operations for Mercedes-Benz in India. The company has plans for 10 product launches in 2019.

 

This is the second consecutive year when Mercedes India sales have crossed the 15,000 units mark (retail sales), with sales reaching 15,330 units in CY 2017 (Jan-Dec 2017). The company says the biggest demand in 2018 has been from the long wheelbase E-Class followed by the C-Class and CLA. Its most popular SUV is the GLC, while the most popular AMG model is the AMG E 63 S.

 

Mercedes-Benz India will start its 2019 product launching spree with the V-Class van in January 2019.

 

Speaking on this occasion, Mr. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “We are satisfied with our sales performance in 2018 despite facing strong macro-economic headwinds in H2, resulting in low consumer sentiment that posed significant sales challenges. We however made a strong comeback in the Q4 period and were able to achieve a year-on-year growth. We are excited that we introduced new products and technologies in the market including India’s first BS VI car two years ahead of the regulation, and also created new benchmark in the areas of customer service and retail experience, as underlined by the top ranking for Mercedes-Benz in the latest J.D. Power CSI & SSI studies. Our product offensive strategy combined with our carefully crafted customer service and financial programmes bore fruits and helped us in winning over more customers to the brand, than ever before. We are also delighted to have crossed the mark of selling 15,000 units annually for the second consecutive year which underlines the trust and the loyalty of our customers across markets.”

 

“2019 is going to be an important year for Mercedes-Benz India, as we reach the milestone of ‘25 years of Mercedes-Benz in India’. The year will be marked with some of the most significant product introductions which will redefine luxury motoring and chart new avenues for future mobility. ‘Best Never Rest’ will be Mercedes-Benz India’s motto for 2019, which signifies our relentless journey towards achieving operational excellence. This motto is based on the pillars of trust, respect and passion of our customers and employees since the past 25 years. As pioneers of luxury automobiles in India, we are preparing ourselves for the next phase of change in the auto industry and 2019 will be a key milestone for that journey towards future mobility.” Martin Schwenk elaborated.



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