Tata Motors Harrier Is Official Partner For Vivo IPL 2019

Posted on Mon ,04 Mar 2019 8:28 pm
CG News Desk
Tagged by tata, no more tags
  
 
Tata Motors Harrier Is Official Partner For Vivo IPL 2019

The Tata Harrier was launched in January 2019.

 

Tata Motors is continuing its relationship with the Board of Control for Cricket in India (BCCI) for the second year with the Harrier SUV as the Official Partner for the VIVO IPL 2019. The Tata Harrier was launched last month with a single 138-bhp diesel engine option and priced between ₹ 12.69 lakh and ₹ 16.25 lakh (ex-showroom). The VIVO IPL 2019 begins on 23 March, 2019.

 

As the Official Partner, Tata will showcase the Harrier in the stadium, across all matches, along with on-ground engagement plans and merchandise. There will also be a ‘Harrier Super Striker Award’, where the best striker of the match will stand a chance to win the Harrier Super Striker Trophy along with a prize of ₹ 1 lakh. Also the batsman with the highest strike-rate of the tournament will take home a Tata Harrier SUV. For fans there will be activities like the ‘Harrier Fan Catch’, where anyone who takes a single handed catch in a match stand can win ₹ 1 lakh. The Harrier will also be part of the IPL Trophy Tour which is being planned across major Indian cities.

 

Commenting on the continued association with the VIVO IPL, Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, said “After a successful association last year, it is only fitting for Tata Motors that our premium SUV, Harrier, should be the Official Partner of one of the biggest sporting events across the world. Born of legendary pedigree, the Harrier has received a phenomenal response from customers across India. Much like the IPL, which is one of the most iconic global cricketing events, and is widely celebrated as a platform for budding talent and international cricket legends, the Harrier too is known for its exhilarating performance and exciting drive. We have elaborate plans to capture the audience’s attention in-stadia, on-air and across digital platforms, and hope to drive tremendous value from this association yet again.”

 

Speaking on the development, Acting Secretary of BCCI, Mr. Amitabh Choudhary said, “We are excited to continue our partnership with TATA Motors and have their newly launched SUV, Harrier, as the Official Partner of the IPL, 2019. Harrier’s exhilarating performance is very akin to the muscle that players put in to have the highest batting strike rate and win the Harrier Super Striker Award every match and for the season. We look forward to delivering great exposure to both the Harrier brand as well as TATA Motors.”



View more photos

  • 2019-03-04-08-32-42pmtata-motors-harrier-vivo-ipl (1).JPG
  • 2019-03-04-08-32-42pmtata-motors-harrier-vivo-ipl (2).JPG

Related Articles

Malaysia Postal Service Orders 533 Tata Xenon Pick-ups
NEWS
Malaysia Postal Service Orders 533 Tata Xenon Pick-ups
CG Staff
Posted On : Thu ,28 Apr 2016 11:06 am

POS Malaysia has ordered 533 units of the Tata Xenon Single Cab 4x2 Pick-up with a customised box bo...

READ FULL FEATURE
Malaysia Postal Service Orders 533 Tata Xenon Pick-ups
NEWS
Malaysia Postal Service Orders 533 Tata Xenon Pick-ups
CG Staff
Posted On : Thu ,28 Apr 2016 11:06 am

POS Malaysia has ordered 533 units of the Tata Xenon Single Cab 4x2 Pick-up with a customised box bo...

READ FULL FEATURE
Tata Tiago Recieves More Than 1 Lakh Enquiries
NEWS
Tata Tiago Recieves More Than 1 Lakh Enquiries
Vaibhav Yedavi
Posted On : Wed ,20 Apr 2016 3:14 pm

The Tiago was launched earlier this month with two 3-cylinder engine options and prices starting at ...

READ FULL FEATURE