Tata Tiago Sales Reach 2-Lakh Unit Milestone

Posted on Sat ,16 Feb 2019 7:10 pm
CG News Desk
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Tata Tiago Sales Reach 2-Lakh Unit Milestone

Tiago sales average 8,000 units a month.

 

Tata Motors has announced that sales of its small hatchback ‘Tiago’ have reached the 2-lakh unit milestone. The car was launched in April 2016 and it has been selling an average of 8,000 units monthly since then.

 

Commenting on this momentous occasion, Mr. Mayank Pareek – President, Passenger Vehicles Business Unit, Tata Motors said “The Tata Tiago is a testimony to the strong connect we have established with our customers by offering best in class features at a great value proposition. The Tiago continues to be one of the few models in the hatchback segment that is still registering positive growth despite being in its third year of production. With 18 renowned accolades, the Tiago is the country’s most awarded compact hatchback. I would like to express my gratitude to all the customers who have contributed to this milestone. We are confident that the Tiago will continue to win the hearts of customers across India and thrive as a successful offering in the hatchback segment.”

 

Tata named its small hatchback as ‘Zica’, but just before the launch changed the name to ‘Tiago’ since the original name sounded similar to the Zika fever which had gripped most of South America. The Tiago was the first car to the based on Tata Motors’ new Impact design language which had details inspired by Indian architecture.

 

The Tiago was launched with two 3-cylinder engines – a 1.2-litre Revotron petrol (84bhp/114Nm) and a 1.05-litre Revotorq diesel (69bhp/140Nm). Both engines were mated to a 5-speed manual transmission. In April 2017, Tata introduced a 5-speed AMT option on the petrol engine.

 

In September 2018, Tata launched a cross-hatch variant of the car called the ‘Tiago NRG’ with a 10mm raised ride height and rough-road lower body kit. In October 2018 the company launched a performance variant of the car called the ‘Tiago JTP’ with a 1.2-litre, 3-cylinder turbo petrol engine producing 112bhp/150Nm and coupled to a 5-speed manual transmission. The Tiago JTP can sprint from 0-100 km/h in around 10 seconds and has performance oriented intake and exhaust systems, revised gear ratios, lowered suspension and specially developed tyres.

 

Tata Motors recently released the music video ‘Apni Hatchback’ to leverage the growing acceptance and popularity of rap music culture in the country and is an ode to the Tata Tiago community.

 



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